Services

OOX is the leading Competitive Online Advertising Monitoring service provider in the Middle East. Let's go over the services that are currently on offer.

If you're a bit fuzzy about the concept of Competitive Advertising Monitoring, skip the services list and go straight to the definition, this should put you up to speed on how OOX can help your business. If you're still not clear or have specific questions, just shoot us an email at support[at]ooxme.com

ServicesBrief Description
OOXmonitor(Competitive Online Advertising Monitoring) OOXmonitor is a non-stop premium monitoring for advertisements targeted at internet users visiting websites from the United Arab Emirates, Saudi Arabia, Kuwait and Egypt markets.
Reports on Demand A customized service that uses OOXmonitor data to build and design on-demand reports and presentations that serve the objectives of our subscribers and help them save time on data and number crunching.
Push Alerts New Automated and customized competitive Alerts straight into your inbox.
Mobile Advertising Monitoring New Monitoring of advertisements targeted at internet users visiting websites via Mobile phones. This service is available on a commission basis for the UAE market.

Definition

Competitive Online Advertising Monitoring is the process of continuously monitoring advertisements that appear on a multitude of websites and markets for the purpose of recording these advertisements, arranging them, sorting them in a manner that makes it easily accessible to businesses who use the OOXmonitor data to better understand their competitor's advertising activities and strategies.

Furthermore, this vital intelligence is used by the OOXmonitor subscriber to develop, tweak and optimize their company's/brand's own advertising strategies (or advertising sales strategies) with the purpose of outsmarting competition and eventually beating competition and achieving better awareness, sales and/or business results.

Monitoring Scope

Now that we have briefly established what Competitive Online Advertising Monitoring is, let's take a deeper look into what the OOX-monitoring covers?

 Market: UAEMarket: KSAMarket: KuwaitMarket: Egypt
Display ad monitoring        
Video ad monitoring (including in-banner Video and Pre-roll)        
Sponsorship monitoring        
Special Operations monitoring (Road blocks)        
Ad click-through URL monitoring        
Ad click-through Social Media and Microsite monitoring        
Creative View        
Export to Spreadsheet        
Ad spend estimation and Share of Expenditure reporting        
Booking Agency leads        
Historical data        
Daily new campaign lead updates        

What’s Being Monitored?

Let's learn more about what sort of data is harvested, analyzed and tagged by OOXmonitor on a 24/7 basis?

 Examples
Brand

P&G>Pantene

Emirates Group>Emirates Airline

Chrysler Motors>Dodge

Etisalat

Samsung>Galaxy>Note III

Category

Health & Beauty>Hair-care

Telecom Services

Mobile Phones>Smart

Automotive>Dealer

Banking & Finance>Credit cards

Campaign Subject

Fares

Promotion

Offer

Competition

Branding

Awareness

Ramadan

Summer

Eid

Website or Ad Network

youtube.com

mbc.net

Google Display Network

arabianbusiness.com

Ad Format

Leaderboard (728x90)

In-banner Video (300x250)

Overlay (450x450)

Expanding banner (600x250)

Pre-roll

Language

Arabic

English

Section

Home

News

Sports

Classifieds

Market

UAE

KSA

KWT

EGY

First seen

09-Sep

Campaign duration

6 weeks

Expenditure estimate

$45,750

Share of Expenditure by Category

12%

Frequently Asked Questions

Q. Can you give me an idea about the Subscription Fees?

The subscription Fees can start from as low as $840 per month and can go up to $3,990 per month for an all markets access.

To customize your subscription or request a quote, please contact us here

Q. What makes OOXmonitor a 'Premium' monitoring service?

OOXmonitor goes above and beyond because it monitors Sponsorships, Roadblocks, Video and Pre-roll (over and above display advertisements).

Moreover, our data is smartly tagged not only by Brand but also by Category and Campaign Subject in order to allow our subscribers to quickly design Category report and/or Analyze competitive activities by Campaign and much more.

We do the heavy lifting, our subscribers save precious time on reports and analysis!

Q. Can you elaborate more on the 'Reports on Demand' service?

Reports on Demand primarily aim to service Advertisers who would simply like to learn more about their competitors online advertising activities. Reports can be designed to deliver on the Advertisers' own requirements and will tap into OOX's extensive experience in the field.

In addition to Advertisers, the Reports on Demand service is also available for current OOXmonitor Subscribers being Agencies, Publishers, Media Houses or Ad Networks who would like to outsource the competitive monitoring reporting task.

The demand for online advertising in the Middle-East has reached a turning point while the resources or time might not always be available. This is why OOX has introduced this service with the objective to provide the industry with a much needed support option that can be tapped on demand.

Q. Can you give me a title example of 'Reports on Demand'?

Reports on Demand include but are not limited to the following:

Example of Reports Provided by OOX's Reports on Demand?
Monthly competitive reports by Category and Brand  
Quarterly competitive category reports by Category and Brand  
Yearly competitive category reports by Category and Brand  
Ad Spend Estimates and SOEs (Share of Expenditures)  
Seasonality of Advertising, Weeks Online  
Creative Ad Report by Category and Brand  
Feeling lucky? Customize your own report  
Q. How can I commission a Report on Demand?

Please email us your requirements to support[at]ooxme.com or call +971 4 4334 924. The switchboard is open from Sundays to Thursdays.

CountryEquivalent Local Time
United Arab Emirates 9:00 am to 6:00 pm
Saudi Arabia 8:00 am to 5:00 pm
Kuwait 8:00 am to 5:00 pm
Lebanon 7:00 am to 4:00 pm*
Jordan 8:00 am to 5:00 pm*
Cairo 7:00 am to 4:00 pm
London 5:00 am to 2:00 pm
New York 1:00 am to 10:00 am
*Mind the DST
Q. Do you spy on companies to get your data?

Not at all! OOX uses ethical means to gather and filter the advertisements that are publicly available. Advertising monitoring is a long standing industry service that is practiced by many other companies around the globe.

01

Publisher/Ad Network

OOXmonitor allows your sales team to stay up-to-date on the latest competitive online advertising activities with the objective of maximizing sales revenue.


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03

Creative Agency

Tap into the largest local and regional Creative Ad Bank to analyze competitive creative strategies for Brand Reviews and Pitches.


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04

Advertiser

Stay up-to-date on the latest advertising trends and initiatives (Sponsorships, Micro Sites, In-game advertising, etc...).


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