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OOXmonitor
OOXmonitor is a web-based service that provides competitive online advertising monitoring and alerts across a multitude of websites, categories, brands and campaigns. More than thirty local, regional and international websites are monitored daily in order to ensure a thorough and consistent coverage of the majority of the online advertising campaigns.
OOXmonitor is an innovative concept that has been designed to service the advertising industry with a current focus on the UAE market. The UAE has become our first ‘monitored’ market due to the fact that it is the home of the largest cluster of digital and online media agencies in the region. The UAE is also the leading market in the region in terms of online advertising activity, investments, initiative and usage.
In addition to the competitive online advertising monitoring, OOXmonitor offers competitive online ad alerts and an online creative ad bank.
OOXmonitor enjoys 5 unique strengths :
1. It is the first and only service in the region and beyond that provides competitive intelligence for ad campaigns that are running online.
2. This proprietary tool has been designed by industry professionals for the specific objective of effectively collecting, arranging and deploying online ad intelligence.
3. The service comes pre-loaded with a consistent database that dates back to October 2007. This provides an immense value to the service users from day one!
4. The service is web-based and accessible 24/7.
5. The data is updated on a weekly basis and published every Sunday morning.
What is Competitive Monitoring?
A broad definition of Competitive Monitoring is the action of gathering and applying information about products and competitors for the short term and long term planning needs of organizations. Competitive Monitoring is both a process and a product.
Online Competitive Ad Monitoring relates specifically to the domain of online advertising. OOXmonitor continuously and consistently gathers and arranges a multitude of information elements such as Brands, Campaigns, Categories, Websites, Creative Type and Message, Ad Location, Landing Page etc… The information is organized, analyzed and deployed thanks to our proprietary web-based system to present initial intelligence ready to be exploited.
How can OOXmonitor services add Value to your business?
- OOXmonitor provides the necessary data and intelligence to better understand your brand’s online competitive environment.
- OOXmonitor allows you to uncover your competitors’ online media strategies by allowing you to reconstruct their online media activities plan.
- OOXmonitor complements the competitive off-line picture.
- OOXmonitor creates time efficiencies by allowing your company’s resources to concentrate on the task at hand rather than conducting inefficient sporadic monitoring.
- OOXmonitor helps Agencies and Advertisers to quickly react to competitive online initiatives.
- OOXmonitor helps Publishers maximize sales revenues by providing regular competitive ad alerts.
- OOXmonitor allows Creative Agencies and Advertisers to tap into the largest local and regional Creative Ad Bank to analyze competitive creative strategies for Brand Reviews and Pitches.
To learn more about our services, please click here.