How Does a Data Management Platform Work For Marketers, Anyway?


Fouad Bedran, co-founder of OOX, discusses how Data Management Platforms (DMPs) target specific users and what their advantages and disadvantages are... Read More

Search Engine Ad Monitoring for MEA is ON!


OOX has done it again and becomes the first MEA based company to launch a 'Search Advertising Monitoring' service designed for the region! We've called it WOXOMO, pronounced 'wozomo'.

Logan Paul and Sir Martin Sorrell to headline ITP Live Conference on Influencer Marketing


Social media superstar Logan Paul and advertising legend Sir Martin Sorrell are to headline the ITP Live Conference, taking place in Dubai on Sunday November 12. Paul – who has a social media reach of 48 million – is flying in from Los Angeles to give the audience his tips on how to become a successful influencer.