TVs Switch to Online Advertising to Increase Audience

13.Aug.14. eMarketer.com

According to a recent survey and research conducted by Mixpo in partnership with promaxBDA, most of the TV Stations in the US have started opting for digital marketing and promotion to drive up the viewership of various television programs. 

TV stations are now aware of the need to promote their programs online. In fact, the vast majority have already implemented online tune in advertising campaigns. 

We can say this beccause today’s audiences are not only online browsing the internet, but are increasingly spending a large amount of their online time watching videos across various channels giving the advertisers the opportunity to shift and reach a vast array of viewers with online video advertising.

To read the entire report, please click here.

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