Introducing the New Yasmina.com

06.May.15. Diwanee

Diwanee Media Group, the leading digital publisher of premium Arabic content in the MENA region, unveils its newly designed Yasmina.com

The launch of this new design has many facets. Yasmina.com welcomes its readers with a brand new sophisticated platform with a clean uncluttered design, bolder images for an unparelleled user experience - on desktop and mobile - offering original editorial, with a strong focus on exclusive photoshoot and video content. Other recent changes include a completely redesigned video player and new video pages, brand new gallery pages that offer a consistent and engaging experience to the readers regardless of the device they use. 

Delphine Eddé, Publishing Director of Diwanee Media Company commented: « We are committed to support our premium content with the most cutting-edge technology. With Yasmina.com makeover, we are offering our readers a unique user experience for both desktop and mobile. We’ve been developing unique and innovative advertising solutions including new formats that maximise the responsive and flexible nature of the new Yasmina.com.» 

Advertisers have even more opportunities to engage with Yasmina’s audience of 2.3 million (Worldwide, GA March 2015) with video advertising being at the forefront of the commercial offering, in addition to larger and more impactful banner executions, exclusive rich media activations, email marketing opportunities as well as high quality unparalleled brand experiences. 

Delphine Eddé says « Over seventy percent of the site’s traffic comes from mobile and tablet and the redesigned website has been optimized to deliver a unique experience across all devices.  With Diwanee, as the most innovative digital company in the region, we will continue our misson to provide  to an influential generation of Arab women the most engaging and exclusive fashion, beauty and lifestyle content. » 

What do you think of the new Yasmina.com

About Diwanee Media Company

Diwanee Media Company is a digital media company, building one of the largest female audiences in the Middle East. Diwanee specialises in producing original premium content from editorial to videos, distributed through its portfolio of Arabic female sites, Yasmina.com, 3a2ilati.com, Mashaheeri.com, Atyabtabkha.com. Diwanee’s existing portfolio of websites collectively reaches over 7 million unique visitors per month and 30 million page views. In March 2014, Diwanee was acquired by Webedia, a Paris-based digital publishing company. 

For more press information, please contact:

Mélanie Euverte  melanie.euverte@diwanee.com

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