Interactive Digital Advertising Alliance Launched

13.Oct.12. IAB UK

The official launch of the European Interactive Digital Advertising Alliance (EDAA) will take place in Brussels on 12 October. The launch day will also see the EDAA website www.edaa.eu go live.

A key role played by the EDAA will be the licensing of an interactive icon to identify ads on all websites that are delivered to internet users through online behavioural advertising (OBA) methods, as part of the pan-European self-regulatory programme.

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