IAB Unveils New Digital Video Ad Formats

25.Mar.13. IAB.net

IAB recently unveiled five new rising star video ad formats selected from its Digital Video Rising Stars competition.  According to the press release, “The IAB Digital Video Rising Stars are a key addition to the larger IAB Rising Stars initiative, which seeks to create new canvasses for brand advertising on digital platforms, including display and mobile ads.”

The winning interactive digital video ad product concepts are as follows:  

Filmstrip 

Description 

Scrollable, multipanel, horizontal unit, much like “The Filmstrip” Display and Mobile Standard Ad Units

 Why Selected 

Richly engaging experience with tons of content possibilities delivered in-page with users fully in control

 

 

 

 Ad Control Bar 

 Description 

Sitting above the player controls, an elegant interface allowing viewers to engage in multiple ways, if they so choose

 Why Selected 

Allows any ad to be interactive without affecting video ad content

 

 

 

TimeSync

 Description 

Rich ad content overlaid on video, changing in sync with video ad content

 Why Selected 

Targets and invites interaction at the most appropriate moments

 

 

Extender 

 Description 

Allows viewer to choose to continue viewing ad content

 Why Selected 

Provides opportunity for deep video engagement, with permission

 

  

 

Full Screen 

 Description 

Invites viewer to interact and then fills player with a full canvas of interaction possibilities including more video, social and catalogs, among other features

 Why Selected 

Allows for an immersive, in-page ad experience, with users in control 

 

  

 

www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/pr-022513_dvrisingstars

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