Global Roll-out of LinkedIn Video Ads

04.Nov.12. OOX News

LinkedIn’s self-serve platform, LinkedIn Ads, now has video ads available for brands to reach out to its 175 million members worldwide. LinkedIn claims that video ads can deliver three times the click-through rate (CTR) as compared to that of traditional ads.

Additionally, LinkedIn self-serve video ads work well with YouTube hence increasing a brand’s YouTube presence as existing YouTube videos may be used on LinkedIn.

These targeted video ads will run across the entire LinkedIn network, appearing as standard 300x250 ad units and competing for impressions just as traditional text or image ad formats do. When a LinkedIn member clicks on the video ad, the video will play, taking over the entire ad unit and once it is done, the member will be directed to the landing page or the company’s website just as current ads do.

Will Hambly, LinkedIn's Online Marketing Manager, wrote in a blog post, “Whether you have a complex B2B service to promote or an inspiring brand message, video ads are a way to educate, persuade, and inspire LinkedIn’s 175M members.”

OOXmonitor has spotted the first video ad in the UAE back in 2007 on ameinfo.com. The video ad was embedded in a standard 300x250 format and was booked by Qatar Airways.

Below: LinedIn email announcement published on the October 18, 2012.

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