OOX have signed a deal with the global independent media agency Carat. The deal will provide Carat with Competitive Online Advertising Monitoring, Intelligence and Ad Bank services for the UAE market. These services will be deployed via www.ooxmonitor.com, the OOX proprietary web-based tool. 
Carat which is part of the Aegis Media group have been stepping-up their investments in online media tools and resources to further consolidate their global business in the Middle-East. Carat are known to be the global media agency for Nokia, Kellogg’s and Philips.
"It's very good that an independent research, an independent database and archive regarding digital advertising is available for all markets in the Middle East and Africa region. CARAT has made the decision to work with OOX because they are rolling out the excellent work they do in UAE to other markets in the near future." Says Michael Nederlof - CEO Carat Digital Middle East & North Africa.
OOX have introduced the service in September 2008 for the first time in the Middle East and are servicing major industry players namely [Publishers] Abu Dhabi Media Company, BBC World, Choueiri Group, Dubizzle.com, ikoo Network, ITP Digital, Jeeran.com, Kalam.TV and Yahoo! Maktoob [Media Agencies] Initiative, Magna, Mediacom, Mindshare, OMD, Phd, Universal Media and now Carat.
“We are very excited to sign-up Carat today. This will give us an additional boost to continue innovating, expanding and upgrading our services to further grow the share of value that OOX has been offering the online advertising industry with in the Middle East”. Says Fouad Bedran co-founder and managing director – OOX.
About OOXmonitor
OOXmonitor is the sole industry service that provides Premium Competitive Online Advertising Monitoring and Creative Ad Bank services across a multitude of websites, categories, brands and campaigns. More than 100 Websites, Newsletters and Mailing Lists are monitored daily in order to ensure a thorough and consistent coverage of the online advertising campaigns targeting the UAE and Saudi Arabia.
Subscribers to OOXmonitor can enjoy access to a unique database that boasts more than 6,000 unique advertising Campaigns and Creative messages, 3000+ Brands and 100+ Categories with historical data that runs back to October 2007 and updated on a daily basis!
OOX have just announced the introduction of OOXmonitor – KSA starting from June 1st 2010 with data that runs back to December 2009.
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