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News & Reports

Digital Republic Acquired by Dentsu Aegis

01.Jun.16

Dentsu Aegis Network has announced the acquisition of a majority share in Egypt based digital native 'Digital Republic' agency. Read Article

Ramadan 2016: YouTube vs. TV

26.May.16

YouTube has increased the pressure over traditional Television by one notch right before the kick-start of the Ramadan advertising budget heavy season. A new study by 'think with Google' claims YouTube to deliver 77% higher ROI than Television. Read Article

Egypt Online Advertising Spends Report

09.May.16

OOX reveals first online advertising spend report and trends for Egypt, covering the last twelve months. The report can be viewed here. Read Article

YouTube Reveals Most Popular Ads in MENA

28.Apr.16

'Think with Google' monthly newsletter reveals the top 10 most popular ads on YouTube in MENA. Read Article

ConnectAds 'Talk of the City' Event in Cairo

12.Apr.16

ConnectAds are scheduled to hold their annual industry event, aptly named 'Talk of the City' in Cairo this month. Read Article

Nissan and Infiniti Move to OMD

29.Mar.16

OMD has landed the Nissan and Infitini business following a three way competitive pitch. The news has been announed by OMD's managing director, Nadim Samara. Read Article

New Polo Channel for Sports360

13.Mar.16

Sport360.com have launched a new channel dedicated to the Polo sport. The initiative has been accompanied by a campaign conducted by... Read Article

Saudi Announces New Media City

29.Feb.16

Saudi Arabia is set to have its own media city in an attempt to boost media presence in the Kingdom. The announcement was made last week. Read Article

2015 Online Ad Spends & Trends Report

21.Feb.16

OOX reveals 2015 ad spends and trends in its yearly industry report. Get the lowdown on the top brands, categories, ad formats and much more. Read Article

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