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News & Reports

Harper’s Bazaar Arabia Official Fashion Partner of Dubai International Film Festival 2016


As the foremost fashion authority in the region, Harper’s Bazaar Arabia, published by ITP, has partnered with Dubai International Film Festival (DIFF)... Read Article

OOX Wins Online Fashion Magazine Account,

29.Nov.16, one of the Middle-East’s first online magazines has become the latest Publisher to subscribe to OOXmonitor, the largest competitive online advertising monitoring... Read Article

OOX Wins Promomedia Account in Egypt


Promomedia, a full-fledged media house offering a variety of media solutions in the Egyptian market has officially signed-up to OOXmonitor, OOX announces. Read Article

ITP Launches New Digital Division, ITP LIVE


ITP Group, announces the launch of its new digital division. The region’s largest media publisher, ITP Publishing Group (ITP), is expanding its reach with the launch of a new digital division, ITP Live.... Read Article

Think with Google September Newsletter Released


The 'Think with Google MENA' online newsletter is out. Features interview with Unilever CMO and du telecom case study. Read Article

Facebook Fixes Error in Video Metric


Facebook has angered Adgroups when it has recently admitted to an error in its calculation of Video ad views duration, which has significantly favored its platform over competitors. Read Article

flydubai Media Account Moves to OMD


OMD MENA's twitter account has confirmed the news related to the win of the flydubai account. Read Article

Digital Republic Acquired by Dentsu Aegis


Dentsu Aegis Network has announced the acquisition of a majority share in Egypt based digital native 'Digital Republic' agency. Read Article

Ramadan 2016: YouTube vs. TV


YouTube has increased the pressure over traditional Television by one notch right before the kick-start of the Ramadan advertising budget heavy season. A new study by 'think with Google' claims YouTube to deliver 77% higher ROI than Television. Read Article


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