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News & Reports

Think with Google September Newsletter Released


The 'Think with Google MENA' online newsletter is out. Features interview with Unilever CMO and du telecom case study. Read Article

Facebook Fixes Error in Video Metric


Facebook has angered Adgroups when it has recently admitted to an error in its calculation of Video ad views duration, which has significantly favored its platform over competitors. Read Article

flydubai Media Account Moves to OMD


OMD MENA's twitter account has confirmed the news related to the win of the flydubai account. Read Article

Digital Republic Acquired by Dentsu Aegis


Dentsu Aegis Network has announced the acquisition of a majority share in Egypt based digital native 'Digital Republic' agency. Read Article

Ramadan 2016: YouTube vs. TV


YouTube has increased the pressure over traditional Television by one notch right before the kick-start of the Ramadan advertising budget heavy season. A new study by 'think with Google' claims YouTube to deliver 77% higher ROI than Television. Read Article

Egypt Online Advertising Spends Report


OOX reveals first online advertising spend report and trends for Egypt, covering the last twelve months. The report can be viewed here. Read Article

YouTube Reveals Most Popular Ads in MENA


'Think with Google' monthly newsletter reveals the top 10 most popular ads on YouTube in MENA. Read Article

ConnectAds 'Talk of the City' Event in Cairo


ConnectAds are scheduled to hold their annual industry event, aptly named 'Talk of the City' in Cairo this month. Read Article

Nissan and Infiniti Move to OMD


OMD has landed the Nissan and Infitini business following a three way competitive pitch. The news has been announed by OMD's managing director, Nadim Samara. Read Article


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